Assisted living marketing director

Location: Staten Island, New York

An established community for assisted living in Staten Island is searching for a strategic marketing professional to spearhead efforts in expanding resident admissions, bolstering referral networks, and engaging with the local community. This position is perfect for an ambitious individual with deep connections in senior care and healthcare sectors.

**Core Duties:**
– Formulate and implement innovative strategies to boost resident occupancy.
– Foster partnerships with hospitals, skilled nursing facilities, rehabilitation centers, healthcare providers, and other community organizations.
– Lead facility tours and represent the community at relevant networking and public events.
– Manage and analyze lead generation, follow-up processes, and conversion rates.
– Partner with leadership and healthcare teams to ensure marketing aligns with organizational objectives.
– Drive online presence through effective digital marketing tactics (website management, social media, online platform reviews).
– Keep informed on industry trends and competitors’ activities.
– Compile and present detailed reports on marketing outcomes on a regular basis.

**Qualifications Needed:**
– Demonstrated experience in Marketing within Assisted Living, Senior Living, Home Care, or Healthcare sectors is essential.
– An established network of healthcare referrals is valuable.
– Verifiable history of improving resident numbers.
– Exceptional communication and persuasive presentation abilities.
– Proactive, well-organized, and goal-oriented mindset.
– Proficient in using CRM software and managing lead processes.
– Minimum age requirement of 21 years.
– A Bachelor’s degree in marketing, human services, social services, clinical services, health service management, or related disciplines is preferred.

**Why Join Us:**
– Attractive salary package reflecting experience.
– Opportunities for performance-related bonuses and incentives.
– Comprehensive benefits included.
– Potential career growth within the organization.

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